Paulius Yamin

Paulius Yamin

Managing Director, Penn Center for Social Norms and Behavioral Dynamics

Paulius is in charge of the day-to-day management of the Center and coordinates all our projects and initiatives.

He brings over a decade of experience as a creator, consultant, manager and researcher of behavioral change initiatives in public, private, social and international organizations. His previous posts include Co-Founder and Managing Partner at the Behavioural Lab LT (Lithuania), an external consultant in social norms and behavior change to the International Labour Organization (a U.N. Agency), and the Manager of the National Behavioral and Cultural Change Strategy for Public Servants at the Colombian Government. He also worked as a Research Assistant for the former Mayor of Bogotá and President of the National University of Colombia, Professor Antanas Mockus.

He holds a PhD in Psychological and Behavioral Sciences from the London School of Economics (where he is also a Visiting Fellow at the SEBE Research Lab), an MBA with Honours from the Quantic School of Business and Technology, an M.A. with Distinction in Cultural Studies from Goldsmiths College, University of London, and a B.A. in Anthropology (Summa Cum Laude degree) from the Universidad de los Andes (Colombia).

Paulius is proud to be “from” many places. He was born and grew up in Colombia from Lithuanian, Lebanese and French immigrants, and he has lived and worked in Colombia, Lithuania, France, the United Kingdom, and the United States. He is passionate about initiatives that create collective impact through behavioral change. He believes changing our behavior can drastically improve the world we live in, and that collective action is one of the most engaging and powerful ways to do it.

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