In this upcoming publication we synthesize the literature on social norm creation, change, and measurement from the perspectives of psychology, anthropology, sociology, and economics, and discuss opportunities and challenges for the application of social norm interventions to promote climate action. We argue that social norm interventions aimed at climate action and/or other social dilemmas are promising but no panacea. They require in-depth contextual knowledge and a high degree of tailoring and problem-specific pre-testing before they can be effectively implemented at scale. Our review tries to provide policy makers with the insights and tools to do so.
July 14, 2021