Research

"Where there is a human group, there are social norms"

-Cristina Bicchieri, Director

Why norms and behaviors? Addressing many organizational, policy, and development challenges requires understanding and changing norms and behaviors.

Our Center is widely recognized for its proprietary frameworks to untangle, measure, and influence norms and behaviors in real-world contexts.  Our methods can also be used longitudinally to detect changes in norms and behavior over time.